SPANISH ACCESSORY BRAND - U.S. MARKET ENTRY
One of Europe’s leading accessory chains wanted to strengthen its entry into the U.S. market, using Facebook and Instagram as key platforms to attract potential customers and build brand awareness.
The challenge was to position a Spanish brand in one of the world’s most competitive and fast-moving retail markets: the United States.
To achieve this, the campaign required a strong digital investment, international-quality content, and the use of recognized global talent to drive follower growth across Instagram and Facebook while maintaining the brand’s visual and creative standards.
Within just six months of management, the brand’s Facebook community grew by 65%, surpassing 1.9M followers.
On Instagram, the account exceeded 130K followers, achieving an average of more than 10K video views and 4K likes per post.
The strategy successfully boosted the brand’s digital presence and helped position it as a relevant player in the U.S. market.
