HBO LATAM
HBO Latam, the crème de la crème of entertainment, wanted its premieres to reach beyond the screen. The goal was not only to promote new releases, but to create campaigns that connected with fans on a deeper level. They wanted audiences to do more than talk about the movies; they wanted them to experience every release as if they were part of the storyline.
How do you get an audience with 50 tabs open and a thousand shows on their watchlist to genuinely get excited about every new release? The answer was to build emotional campaigns that made people sweat, laugh, cry, and scream, “I NEED TO WATCH THIS NOW!”
We coordinated with agencies across the region and fueled conversations on Instagram, Twitter, and Facebook, turning HBO Latam into a go-to destination for movie and series fans.
Engagement skyrocketed faster than a spoiler dropping in a WhatsApp group chat. After we stepped in, Instagram grew by 25%, reaching over 9.6K followers and generating more than 2.5K monthly comments. On Facebook, more than 4 million users were actively engaging with the brand.
Bottom line? HBO Latam became more than just a channel. It became the place where entertainment and social media merged into an experience that kept audiences glued to their screens.
