LIPTON ICED TEA · LIMA, PERU
Lipton launched its Iced Tea in Peru and wanted to make a bold entrance. In February 2025, at La Rosa Náutica, 150 guests — including media, influencers, and CBC executives — gathered to experience one of the freshest and most modern beverages on the market.
It wasn’t all smooth sailing. It rained in the middle of summer, we had to prove that Lipton is best enjoyed ice-cold, and we had to make the magic happen on a tight budget. Creativity was pushed to the limit, with real-time adjustments made throughout the event to keep the experience fresh, seamless, and engaging.
The event was a success: premium tastings, influencers and media capturing every sip, and activations that energized the atmosphere — from photo opportunities and giveaways to personalized tumblers and an SOS Squad flash mob.
Lipton Iced Tea arrived in Peru fresh, modern, and ready to steal the spotlight from day one.
